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Attracting Top Talent With Video

UPDATED
11 April 2024 at 6:54:59 am

Attracting top talent in today's competitive market requires an innovative approach. Find out how we leveraged video as a powerful tool to engage and attract the best talent for our client CreditorWatch.

Client: CreditorWatch      

Agency: Outpoint 


The Challenge:

CreditorWatch, an innovative credit bureau, have been recognised as one of Australia's top workplaces. However in a fiercely competitive job market, they wanted to produce content that captured their amazing company culture in an engaging way, attracting talented individuals to their fast-growing business. 



The Approach: 

In order to get the attention of potential candidates in a competitive space, we proposed a fast-paced, high-energy creative. Our team captured over 20 interviews with CreditorWatch staff over a 2 day period, along with emotive overlay of the employees in and around the office. By utilising quick, high-impact grabs from each staff member, we crafted a fast-paced edit that covered a wide range of topics, effectively communicating their company culture in highly engaging way.



The Result: 

The recruitment videos have proven to be a powerful tool for CreditorWatch, successfully attracting and engaging prospective talent who align with the company's values and ethos.




 

Ready to elevate your hiring strategy? Find out how our unique approach to video content can help achieve your business goals.

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