Client: Zone RV   

Agency: Outpoint

Zone RV approached the team at Outpoint to create branded documentary content capturing their ambitious trips to some of Australia's most remote locations.

The Brief:

The objective was clear: to produce top-tier content that reflected the brand's premium identity. The video series would be primarily distributed on YouTube which meant entertainment and user engagement was a key focus for the series. 

The Approach:

Outpoint sent an experienced film crew out with the Zone team to capture content for the six-part series as they traversed their way around the country. Each episode was then edited with a focus on quality and story, resulting in engaging long-form content for the brand. 

The Result:

The final series of six 40 minute episodes have been extremely well-received across their social platforms. Garnering over 1 million views, the series catalysed a surge in new inquiries and sales, and helping to solidify their status as a premium RV brand.

Crafting brand stories is a big part of our work at Outpoint, we love working on them. If you’re not sure about the best way to convey your brand’s story, you've come to the right place!