How can a creative agency help your brand?

Most business owners know how important video content is to their overall marketing strategy, but a lot of the time they find that creating even basic content can be a challenging task, let alone strategic, high-quality brand content. 

You might already be working with a local videographer or have in-house creatives to capture your content. But you're not getting the frequency or consistency you're looking for, and the time and resources required to manage the whole process just don't stack up. 

If that sounds familiar, it might be time to look at a creative agency to streamline the process and handle all of your content needs for you. 

Here’s 5 ways a good agency can help elevate your content and save you time so you can focus on the big picture. 

1. Research and Strategy 

Before you even think about capturing content it’s crucial to know who your target audience is, what content is going to resonate with them and what platform your content is going to live on.

One-man-band type creators are typically brought in to solve an immediate problem or create a specific piece of content, so they are not across the big picture and the overall goals you're trying to achieve. 

A creative agency will take the time to understand your audience and market, and then go to work crafting a solid strategy for your content based on the research. Without this roadmap, you run the risk of missing the mark with your content and you're not going to get the results you're looking for. 

2. Maintain Content Unity

If you're currently using solo creators, then you're probably noticing inconsistencies across all of your content.

Creative agencies understand the importance of brand, and it’s a core part of their process to ensure your brand remains consistent across all content and touch-points. From nailing the right tone in videos to maintaining a consistent look and feel to your content, these are all aspects of your brand that might get overlooked by solo creators. 

3. Streamlined Communication 

If you're currently managing your content in-house, you’ll know the added workload it creates for your marketing team – managing schedules, briefs, assets, and content delivery.

A creative agency streamlines everything, handling the entire creative process from strategy to production and delivery. Typically you’ll be working with a dedicated account manager or producer, so you'll get a single point of contact, no matter how many creators are involved. This frees up your marketing team to focus on the big-picture goals, without getting bogged down in the feedback loop that often comes with content production. 

4. Production Logistics 

Production logistics are a critical part of a successful production. Examples of this include things like permits, production insurance, music licensing and model releases. This can create a lot of extra admin and tasks that solo operators don’t typically handle and results in extra work for your team to sort out.

Creative agencies deal with legal and logistical details every day, so you can breathe easy knowing that all the paperwork is taken care of and your project is in capable hands.

5. Fresh perspective

Collaborating with an agency injects a fresh perspective into your content and overall brand. Creative agencies bring in-house experts and trusted contractors, providing a consistent process that will elevate the overall look and feel of all your content. 

Final Thoughts

You don't need to engage a creative agency to create high quality, strategically crafted, and brand-aligned video content, but it certainly makes it a lot easier! if you're curious to learn more, feel free to get in touch.