Why We Tell Stories?

Everyone loves a good story, so it makes sense that leveraging storytelling in your marketing campaigns is a powerful way to influence your audience and provide long-term value to a business. 

As a video producer, I look at brand stories through a unique lens. How engaging is it? What are the key messages? Is it memorable?

The most effective storytelling involves delivering the right story, to the right person, at the right time, and through the right channel.

Here are 6 ways to use storytelling to influence your audience

1. Why you need video?

Put simply, videos are the most effective way to convey emotions and ideas. That's what makes them such a powerful tool to showcase your brand to a broad audience.

Producing an engaging brand story is so much more than just making a video. It’s the art of storytelling, creative film techniques and post-production wizardry. If your brand story has done its job, people will continue researching your brand long after the final frame has run.

2. Who are you targeting? 

One mistake a lot of brands make is creating the content that they want to make, but they aren’t thinking about their target audience. Put yourself in your customers' shoes, what are they looking for? 

When you understand your audience it allows you to deliver your value proposition in an authentic way that will resonate with your customer on a fundamental level. Think about topics that would appeal to a larger audience and bring them towards your brand. 

Whatever story you decide to tell, make sure that it’s authentic to your brand and relevant to your target audience. 

3. How will it grow my business? 

If you're running a paid media strategy, then your brand story will be the driving force of the awareness part of your campaign. There is a high chance that this content will be the first point of contact new customers will have with your brand.

A well-crafted brand story will be effective at capturing the attention of a large group of people, raising brand awareness and creating desire amongst a new customer base. Which you can then nurture with your supporting content. 

4. What should I invest? 

Your brand story will stand the test of time and still be highly effective in 3 years or more. So you should be looking at your brand story as a large-scale ‘go-big’ moment for your business. 

Investing in a high-quality brand story video is the perfect tool for expanding your brand’s reach and engaging new audiences. But if your content doesn’t reflect the quality of your brand, not only will it be ineffective, but it might also be turning potential customers away.

5. What should I say?

Be authentic to your core values. Creating content that doesn’t align with who you are as a brand is an easy way to confuse your target audience. Your Brand Story doesn’t need to be about you, but it does need to represent who you are in an authentic way.

6. How can an agency help?

Working with a creative agency to produce your brand story adds a new perspective using fresh ideas to convey your story the most effectively. This will amplify your reach and give you the greatest return on your investment. 

Crafting brand stories is a big part of our work at Outpoint, we love working on them. If you’re not sure about the best way to convey your brand’s story, you have come to the right place.