Title: Zone RV – High Country Exploration
Format: 40 minutes x 2 episodes
Goals & Objectives:
- To create cinematic long-form content that entertains and inspires
- To build brand awareness for Zone RV and promote their product range
- To build audiences across the Zone RV social media platforms
Style & Tone: Talent lead – Cinematic, entertaining & aspirational
The documentary targets a wide audience both young and old across a wide range of demographics, including those interested in off-roading, camping, Australian travelling, caravanning, and the lifestyle-conscious.